SEO Marketing & why it is important!!

SEO (Search Engine Optimization) Marketing is one of today’s most needed tool to conquer digital gambit.

Some important facts about Searches made in 2016 : –

72% of consumers who did a local search visited a store within five miles. (Source: WordStream, 2016)

62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. (Source: Social Media Examiner, 2016)

Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7%. (Source: NetMarketShare, 2016)

75% percent of internet use will be mobile in 2017, up from 71% this year. (Source: Reuters, 2016)

Google “near me” searches have increased by two times over the past year. (Source: Search Engine Watch, 2016)

81% of surveyed marketers have integrated social media marketing with traditional marketing to increase discoverability of their website. (Source: Social Media Examiner, 2016)

Search engine optimization has proven to be a successful marketing strategy for countless businesses over the years. However, to reap the benefits of search traffic you need to invest in your business just like you would any other marketing strategy.

 

SEO Marketing Definition:

 SEO marketing, referred as “Search Engine Optimization” is basically the method to increase visibility of a website on search engine results pages. Eg. If some one searches “ Best Tour operators in Ahmedabad”  Your company should be there on first page for customer to click on and get details . If you are there on second or third page, which  makes no sense as people these days don’t have that much time to scroll on . The main tendency is to click the first  five – six sites, and go further . So SEO exercise is to get you “IN” to that first page spots .

To attain this there are  many factors that need to be taken into consideration as a part of your SEO strategy which considers more than just keywords.

Considerations of how search engines work, which search engines are being used by your target audience, and what your customers are searching for. The goal is to improve the relevance of your website so that it is indexed and well positioned by the search engines.

Search engine optimization is about more than having a lot of content. It also includes if your website is well structured and can affect the development and design. It’s about making sure that you not only have content, but that it’s the right content.

Search engines take the quality of content and the structure of a website into consideration when “ranking” a website.

SEO marketing isn’t something you do once and then you are done. The playing field is constantly changing as the search engines refine the way they work. The goal of a search engine is to deliver the most relevant results possible to the searcher.

 

Is SEO Marketing Important for you:

 Nine out of ten people use the internet to shop or to find details about products / services even if they don’t want to shop.

The number one starting point is search. Gone are the days of bookmarks and customer loyalty. Today’s consumer is in charge. They know what they’re looking for and they know how to find it.

If your company website isn’t on the first page of results it’s practically invisible.

  • 97% of people in US uses internet for online shopping.
  • Organic search results are a compliment to a paid search campaign
  • Improve search engine position
  • Drive qualified traffic to your site
  • Increase conversion
  • Reduce Bounce Rate
  • Engage Customers
  • Be recognized as an authority in your niche
  • Promote your local business

 

My Business is Local – Is SEO Marketing Still Important?

 According to Google’s research, 90% of internet users use search to find local businesses.

People used to use the Yellow Pages to find local businesses – today they use the internet. Every business should have a website and every business owner should have a basic understanding of how search engines work and have a marketing plan in place.

  • 74% of online users perform local searches (Kelsey Group)

 

 I Have a Website — Why Hire an SEO Consultant?

 Hiring a good SEO consultant will more than pay for itself. They thrive on staying on top of the latest changes in the search engine and their job is to help you implement a strategy that will help you attract customers and grow your business.

An SEO expert will deliver an objective review of your websites strengths and weakness. They will help you develop a strategy to make improvements that will result in better search engine placement.

Whether you’re a sole proprietor of your own business or are in charge of your company’s internet marketing department, you don’t have time to keep up on the constantly changing playing field.

Hiring a qualified professional lets you focus on what you do best.

  • Fresh perspective – objective point of view
  • Current knowledge of SEO Marketing strategies
  • Knows the “Do’s and Don’ts” of SEO
  • Keyword research
  • Competitive Analysis
  • Content development

Don’t be fooled by agencies who “guarantee” top rankings in search results and put their focus only on keywords.

  • Improve search engine position
  • Drive qualified traffic to your site
  • Increase conversion
  • Reduce Bounce Rate
  • Engage Customers
  • Be recognized as an authority in your niche

Promote your local business

Remember to keep your SEO agile and flexible in 2017, as Google is continuously updating and re-ranking its algorithm based on what users value.

 

AR Digital media is on of the Best SEO Company n Ahmadabad, Gujarat India

 

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A Guide to the Best Times to Post on Social Media (Infographic)

Do you post social-media updates when your audience has the highest chance of seeing them, or just whenever you think of it or happen to have a free minute?

If you aren’t posting to a social media site when most of your audience members are on it, all that time you spent crafting the update goes to waste. And you’re a busy person. You don’t have any time to waste.

An infographic from Fannit.com lists the best and worst times to post to all the major social media sites: Pinterest, LinkedIn, Google+, Twitter, Facebook and your blog. While all audiences are different, you can use these times as a general guide. Here are the best times to post to each site:

Pinterest: On Saturday from 2 p.m.-4 p.m. and 8 p.m.-11 p.m.

LinkedIn: 7 a.m.-8:30 a.m. and 5 p.m.-6 p.m.

Google+: 9 a.m.-11 a.m.

Twitter: On weekends from 1 p.m.-3 p.m.

Facebook: Weekdays 6 a.m.- 8 a.m. and 2 p.m.-5 p.m.

Blog: Monday, Friday and Saturday at 11 a.m.

For the worst times to post to each social media site, as well as other helpful posting tips, check out the graphic:

Effective Digital Media Agency in Ahmedabad | AR Digital Media

Best Times to Post on Social Media

*Source By :- entrepreneur

Social Media: People Still Use Pathetic Passwords

Social Media: People Still Use Pathetic PasswordsEarlier this week, Mark Zuckerberg’s Twitter and Pinterest accounts were hacked with a person familiar with the matter claiming he reused the password: “dadada”.

ne of Facebook’s primary security tips is not to reuse the same passwords anywhere else online. The Facebook boss was quite fortunate however, with “OurMine Team” who hacked his Pinterest saying they were just testing Zuckerberg’s security.

Effective Digital Media Agency in Ahmedabad | AR Digital Media

The infographic below shows a list of the 10 most popular LinkedIn passwords which were revealed during a 2012 hack when the details of 117 million users were stolen.

*view source by :-  The Economic Times

Tips to Achieve Social Media Success for Your Brand

Tips to Achieve Social Media Success

Social Media Is Now A Commonplace Exercise In Brand Marketing Strategies. But How Can you be sure you’re Using Social Media Successfully As A Marketing Tool for Your Business? Here Are Our 8 Tips To Achieving And Maintaining A Successful Social Media Strategy.

1) Develop a Social Mindset

As the maxim goes, ‘be social don’t do social’. Remember that social media is about people. Consumers like you and I. Principles that apply in social situations, also apply in your interactions online. Be interested in others, their thoughts and opinions, and their experiences with your brand. Adopting this approach will help you build meaningful conversations, loyal friends, and derive more value from social media for your purpose.

Furthermore, make it part of your aim to take interactions offline by arranging to meet individuals in person. This will be a true testament to how ‘social’ your campaign proves to be. If you can establish real life encounters with your target audience you’ll develop a greater understanding of them, bringing you closer to your goals.

2) Use a Suitable Approach For The Medium

A key element to consider is that being social involves a two-way dialogue. As a means of communication, social media is similar to a telephone, where two-way conversation can be facilitated. A common mistake is to use social media as a platform to broadcast messages to a large audience. However, effective social media marketing includes dialogue, not broadcasting. Remember, ‘think telephone, not megaphone’.

3) Why are you Here and Why Should People Engage With You?

This is paramount. Having a good reason to use social media will enable you to achieve the goals you set for yourself. Without this your social endeavors will be aimless or worse, counterproductive.

Whilst you might be clear why you need to use social media, it might not be apparent to others why they should interact with you. Because the social media landscape is busy, there may be plenty of others like you. So ask yourself ‘why should people interact with me?’

This is where creativity can be your best friend. Perhaps you can launch an exciting campaign, a competition, an insightful research program, or even give away free prizes. Show interest in others and give them a reason why they should be interested in you.

4) Find your Audience: Establish Your Suitable Platforms & Tools

With so many social platforms, where do you start? This really depends on you and your brand. If your brand sells products to consumers (B2C), you might find that your customers are on platforms such as Facebook, Foursquare and Pinterest. Or if your brand is a B2B service provider, maybe your mix will include LinkedIn and Twitter.

Identifying this list will include some research on your part. Don’t think you must be limited to the big 5 social platforms (Facebook, YouTube, Twitter, LinkedIn and Foursquare). There are many social platforms that may be of more or equal relevance to you and your customers.

5) Prepare Your Social Media Strategy & Roadmap

Once you’ve done your research and have the basics underway, you’re ready to work on your strategy. Have you decided how much time you can allocate to social media marketing? What will your campaign involve? Why should others be interested? Have you set out your goals?

Say for example, you have an event in 2 months time and you need to attract delegates. You’ll need to be creative if you think social media will help you achieve your aim. Your strategy may involve a relevant topic for your digital content supported by a mix of blogging, tweeting, Facebook promotions and advertising. Recruiting an influencer within your target market may also help, by instigating discussions on twitter based upon your digital content.

Once you have a strategy in place, allocating targets for marketing activities can keep you on track. For example, your social media KPI’s may include 25 tweets, 1 blog post, and 10 likes on Facebook each day.

Finally, you’ll also want a roadmap. This will help you visualise your destination, see yourself achieving your targets and plan the route you need to take to get there. Most importantly, a social media roadmap will allow you to make necessary adjustments to your strategy along the way.

6) Listen To Your Market And Most Importantly, Your Customers!

Social media can provide a valuable and varied means of gathering insight into your market place. You can learn more about your customers and find out what they’re saying about you. The key is to listen carefully. Listening will allow you to derive many valuable insights about your brand. Take heed of what you hear and adjust your brand, products or services accordingly. This should enable you to cater more precisely to your customers based on direct insights from interactions surrounding your campaign.

Effective Digital Media Agency in Ahmedabad | AR Digital Media

A good way to invite the opportunity for you to learn more is by asking questions. Asking questions will ensure you’re in ‘telephone’ mode, promoting dialogue and debate. In turn you’ll be a lot nearer to learning more about how to achieve your goals and improve your brand along the way.

7) Foster: Choose Your Relationships and Invest In Them

Whatever your chosen goals may be you should have a clear idea about the type of relationships that will help you achieve them. The purpose of your campaign is to find those individuals that will help you further your cause and influence them. It’s a good practice to picture your target audience. What age group do they fit within? What are their tastes? Are they male or female? Do they have families?

It can be helpful to write a brief profile. Consider their interests and how their interaction with you may benefit their personal goals too. Whilst you have this clearly in mind, it will help you to build your social media campaign strategy around them. Once your target audience has a reason to interact with you, you can foster relationships that offer value to both parties.

8) Measure Your Progress against Set Goals and Adjust

Remember to take stock during your campaigns. Maintaining focus on your goals and keeping an eye on your targets will keep you on the road to success. As with all plans, unexpected events may occur and you’ll need to adapt. Revisiting and adjusting your plan accordingly will ensure that you overcome challenges without compromising your goals.

*Source :- Frontdigital

7 Steps to a Successful Digital Marketing Campaign

7 Steps to a Successful Digital Marketing Campaign

Are you considering the launch of a digital marketing campaign but not sure where to start? You might be promoting a new product or service, fundraising, or looking to increase exposure for your brand. In this article we’ll share with you the 7 steps to a successful digital marketing campaign.

1) It’s All About Your Audience

Your ability to understand your audience and provide them with value is fundamental to the success of your campaign. Whilst you may already have a strong understanding of your audience, it’s helpful to start by defining them in the context of your new campaign. This will ensure that you begin with the right mindset, ensuring your audience remain the focus throughout.

2) Develop a Strong Value Proposition

Your value proposition is key to launching a campaign that will ultimately resonate with your audience. It’s important to develop a clear answer as to how your offering provides your audience with value? What sensitivities does it appeal to? How will participants benefit in a way that matters to them? And, how does this tie in with your brand? If you can clearly articulate this you will have a strong foundation for a campaign your audience will respond to.

3) Set Clear Goals and Objectives

What would you like the campaign to achieve for your brand? Identifying clear goals at the outset will influence your creative and strategic ideas. This ensures your campaign has a focus and is the best way to optimise your potential return on marketing investment. If communicated effectively, clear goals will also unify teams working on the campaign, ensuring everyone has a shared vision and works towards the same goal.

4) Use Creativity to Develop a Contagious Idea

Here’s the part where you develop your contagious idea. Explore ideas in group sessions to benefit from the input of different minds and personalities. At the outset you’ll want to explore as many ideas as possible. As you hone in on your strongest idea, you’ll need to assess it’s suitability and likelihood of achieving your objectives. Why will the audience be interested in this particular idea? What will compel them to engage, interact and share it? Does your idea include a compelling interactive element? What incentive can you provide for your audience to participate?

5) Prepare a Campaign Strategy

The strategy of your campaign should focus on how you will achieve maximum audience reach and desired response. Since you’ve defined your audience in the context of your new campaign, you’ll be in a good position to determine the best platforms to reach them. Is Facebook the best platform for your message? Or perhaps you’re implementing a B2B campaign and a live event accompanied by a website and video will be more influential? Once you identify the most suitable platforms and media mix, you can look for brand ambassadors or key influencers that will help promote your campaign and maximise exposure. Gaining the involvement of influencers can be a powerful asset to your campaign.

6) Production and Launch – Getting it Right

You’re now in a good position to develop your campaign. What you produce in this phase can vary depending on the nature of your audience and the suitable channels you’ve identified. Choosing suitable partners is key to a successful production phase and critical factors here are usually timescale, team communication and quality. Ensure your partners understand your campaign and oversee the production carefully to ensure the highest possible quality of output. Whilst timescale can often be a critical factor, it’s also important to project manage this phase to ensure you’re on track for launch date.

7) Capture Audience Data and Analyse

It’s important to maximise the value of your campaign by ensuring you collect data from your audience. Develop a list to capture emails and build an audience that will invest in your brand in the future. Setting up analytics tools to monitor the impact of your campaign can help you measure success and understand how you’re brand has benefitted from the campaign. This will prove an invaluable exercise in determining your approach in the future. It will also inform you of the factors that have contributed to its success as well as possible areas for improvement.

Effective Digital Media Agency in Ahmedabad | AR Digital Media

*Source :- Frontdigital