Tips to Achieve Social Media Success for Your Brand

Tips to Achieve Social Media Success

Social Media Is Now A Commonplace Exercise In Brand Marketing Strategies. But How Can you be sure you’re Using Social Media Successfully As A Marketing Tool for Your Business? Here Are Our 8 Tips To Achieving And Maintaining A Successful Social Media Strategy.

1) Develop a Social Mindset

As the maxim goes, ‘be social don’t do social’. Remember that social media is about people. Consumers like you and I. Principles that apply in social situations, also apply in your interactions online. Be interested in others, their thoughts and opinions, and their experiences with your brand. Adopting this approach will help you build meaningful conversations, loyal friends, and derive more value from social media for your purpose.

Furthermore, make it part of your aim to take interactions offline by arranging to meet individuals in person. This will be a true testament to how ‘social’ your campaign proves to be. If you can establish real life encounters with your target audience you’ll develop a greater understanding of them, bringing you closer to your goals.

2) Use a Suitable Approach For The Medium

A key element to consider is that being social involves a two-way dialogue. As a means of communication, social media is similar to a telephone, where two-way conversation can be facilitated. A common mistake is to use social media as a platform to broadcast messages to a large audience. However, effective social media marketing includes dialogue, not broadcasting. Remember, ‘think telephone, not megaphone’.

3) Why are you Here and Why Should People Engage With You?

This is paramount. Having a good reason to use social media will enable you to achieve the goals you set for yourself. Without this your social endeavors will be aimless or worse, counterproductive.

Whilst you might be clear why you need to use social media, it might not be apparent to others why they should interact with you. Because the social media landscape is busy, there may be plenty of others like you. So ask yourself ‘why should people interact with me?’

This is where creativity can be your best friend. Perhaps you can launch an exciting campaign, a competition, an insightful research program, or even give away free prizes. Show interest in others and give them a reason why they should be interested in you.

4) Find your Audience: Establish Your Suitable Platforms & Tools

With so many social platforms, where do you start? This really depends on you and your brand. If your brand sells products to consumers (B2C), you might find that your customers are on platforms such as Facebook, Foursquare and Pinterest. Or if your brand is a B2B service provider, maybe your mix will include LinkedIn and Twitter.

Identifying this list will include some research on your part. Don’t think you must be limited to the big 5 social platforms (Facebook, YouTube, Twitter, LinkedIn and Foursquare). There are many social platforms that may be of more or equal relevance to you and your customers.

5) Prepare Your Social Media Strategy & Roadmap

Once you’ve done your research and have the basics underway, you’re ready to work on your strategy. Have you decided how much time you can allocate to social media marketing? What will your campaign involve? Why should others be interested? Have you set out your goals?

Say for example, you have an event in 2 months time and you need to attract delegates. You’ll need to be creative if you think social media will help you achieve your aim. Your strategy may involve a relevant topic for your digital content supported by a mix of blogging, tweeting, Facebook promotions and advertising. Recruiting an influencer within your target market may also help, by instigating discussions on twitter based upon your digital content.

Once you have a strategy in place, allocating targets for marketing activities can keep you on track. For example, your social media KPI’s may include 25 tweets, 1 blog post, and 10 likes on Facebook each day.

Finally, you’ll also want a roadmap. This will help you visualise your destination, see yourself achieving your targets and plan the route you need to take to get there. Most importantly, a social media roadmap will allow you to make necessary adjustments to your strategy along the way.

6) Listen To Your Market And Most Importantly, Your Customers!

Social media can provide a valuable and varied means of gathering insight into your market place. You can learn more about your customers and find out what they’re saying about you. The key is to listen carefully. Listening will allow you to derive many valuable insights about your brand. Take heed of what you hear and adjust your brand, products or services accordingly. This should enable you to cater more precisely to your customers based on direct insights from interactions surrounding your campaign.

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A good way to invite the opportunity for you to learn more is by asking questions. Asking questions will ensure you’re in ‘telephone’ mode, promoting dialogue and debate. In turn you’ll be a lot nearer to learning more about how to achieve your goals and improve your brand along the way.

7) Foster: Choose Your Relationships and Invest In Them

Whatever your chosen goals may be you should have a clear idea about the type of relationships that will help you achieve them. The purpose of your campaign is to find those individuals that will help you further your cause and influence them. It’s a good practice to picture your target audience. What age group do they fit within? What are their tastes? Are they male or female? Do they have families?

It can be helpful to write a brief profile. Consider their interests and how their interaction with you may benefit their personal goals too. Whilst you have this clearly in mind, it will help you to build your social media campaign strategy around them. Once your target audience has a reason to interact with you, you can foster relationships that offer value to both parties.

8) Measure Your Progress against Set Goals and Adjust

Remember to take stock during your campaigns. Maintaining focus on your goals and keeping an eye on your targets will keep you on the road to success. As with all plans, unexpected events may occur and you’ll need to adapt. Revisiting and adjusting your plan accordingly will ensure that you overcome challenges without compromising your goals.

*Source :- Frontdigital


7 Steps to a Successful Digital Marketing Campaign

7 Steps to a Successful Digital Marketing Campaign

Are you considering the launch of a digital marketing campaign but not sure where to start? You might be promoting a new product or service, fundraising, or looking to increase exposure for your brand. In this article we’ll share with you the 7 steps to a successful digital marketing campaign.

1) It’s All About Your Audience

Your ability to understand your audience and provide them with value is fundamental to the success of your campaign. Whilst you may already have a strong understanding of your audience, it’s helpful to start by defining them in the context of your new campaign. This will ensure that you begin with the right mindset, ensuring your audience remain the focus throughout.

2) Develop a Strong Value Proposition

Your value proposition is key to launching a campaign that will ultimately resonate with your audience. It’s important to develop a clear answer as to how your offering provides your audience with value? What sensitivities does it appeal to? How will participants benefit in a way that matters to them? And, how does this tie in with your brand? If you can clearly articulate this you will have a strong foundation for a campaign your audience will respond to.

3) Set Clear Goals and Objectives

What would you like the campaign to achieve for your brand? Identifying clear goals at the outset will influence your creative and strategic ideas. This ensures your campaign has a focus and is the best way to optimise your potential return on marketing investment. If communicated effectively, clear goals will also unify teams working on the campaign, ensuring everyone has a shared vision and works towards the same goal.

4) Use Creativity to Develop a Contagious Idea

Here’s the part where you develop your contagious idea. Explore ideas in group sessions to benefit from the input of different minds and personalities. At the outset you’ll want to explore as many ideas as possible. As you hone in on your strongest idea, you’ll need to assess it’s suitability and likelihood of achieving your objectives. Why will the audience be interested in this particular idea? What will compel them to engage, interact and share it? Does your idea include a compelling interactive element? What incentive can you provide for your audience to participate?

5) Prepare a Campaign Strategy

The strategy of your campaign should focus on how you will achieve maximum audience reach and desired response. Since you’ve defined your audience in the context of your new campaign, you’ll be in a good position to determine the best platforms to reach them. Is Facebook the best platform for your message? Or perhaps you’re implementing a B2B campaign and a live event accompanied by a website and video will be more influential? Once you identify the most suitable platforms and media mix, you can look for brand ambassadors or key influencers that will help promote your campaign and maximise exposure. Gaining the involvement of influencers can be a powerful asset to your campaign.

6) Production and Launch – Getting it Right

You’re now in a good position to develop your campaign. What you produce in this phase can vary depending on the nature of your audience and the suitable channels you’ve identified. Choosing suitable partners is key to a successful production phase and critical factors here are usually timescale, team communication and quality. Ensure your partners understand your campaign and oversee the production carefully to ensure the highest possible quality of output. Whilst timescale can often be a critical factor, it’s also important to project manage this phase to ensure you’re on track for launch date.

7) Capture Audience Data and Analyse

It’s important to maximise the value of your campaign by ensuring you collect data from your audience. Develop a list to capture emails and build an audience that will invest in your brand in the future. Setting up analytics tools to monitor the impact of your campaign can help you measure success and understand how you’re brand has benefitted from the campaign. This will prove an invaluable exercise in determining your approach in the future. It will also inform you of the factors that have contributed to its success as well as possible areas for improvement.

Effective Digital Media Agency in Ahmedabad | AR Digital Media

*Source :- Frontdigital